Website performance directly influences its visibility on search engines, affecting the site's ability to draw and retain visitors. As a result, it's essential to carry out a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

An SEO audit is a process that helps you find challenges that could be preventing your site from ranking well on search engines. These problems can range from technical errors to content-centric problems.

One of significant aspect of website performance is loading speed. A lagging website not only creates a poor user experience but also influences search engine rankings. Through an SEO audit, you can identify reasons for slow website speed and take corrective measures.

Moreover, an SEO audit also focuses on the quality of content on your website. High-quality, relevant content is crucial for improved search engine rankings. The audit can reveal if your website possesses duplicate content, irrelevant keywords, or poorly optimized meta tags, leading to low SEO performance.

Moreover, an SEO audit can help you know whether your website is properly optimized for mobile devices. With a large number of internet users accessing the web via mobile devices, it's essential that your website is optimized for mobile viewing for better user experience and improved search engine rankings.

Further, an SEO audit can disclose any broken links or pages that are resulting in 404 errors, both of which can negatively impact user experience and SEO ranking. The audit is meant to highlight these problems, allowing you to fix them immediately and enhance your site’s performance.

Lastly, it’s important to note that an Kelly Hector SEO Expert Melbourne SEO audit also assists in creating an efficient SEO strategy. By knowing what's working and what's not, you would be able to devise a strategy that's tailored to your website's specific requirements which will enhance its performance, increase visibility, and draw in more online visitors.

In conclusion, the importance of website performance and a thorough SEO audit shouldn't be underestimated. Always conduct regular SEO audits to identify and fix potential issues that could be affecting your site's performance. This proactive approach will help keep your website current, user-friendly, and well-ranked in search results, therefore driving more traffic and ultimately, achieving business success.